Frequently Asked Questions

 Q: What is coaching?  

A: The International Coach Federation (ICF) defines coaching as "partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential."

 Q: Why Cognitive Behavioral Coaching? (CBC)

A: 1. CBC helps you control your emotions, thoughts and yourself self-defeating beliefs.

    2. It uses techniques that are supported by evidence-based psychological research.

    3. Works on reason and reality testing to modify distorted and self-defeating ways of  thinking.

   4. Promotes a more flexible way of looking at personal, familiar, spiritual, social and business related challenges.

   5. If the client has spiritual believes, research has shown that spirituality is associated with important values of wholeness, hope, meaning, harmony, and transcending, so that this can be perfectly integrated into the coaching process.

  6. During the process, the client becomes more emotionally aware and emotionally intelligent. By changing thoughts the client learns how to manage their emotions and feelings.

  7. CBC can bring about enhanced feelings of well-being, as positive feedback is received from peers and management,thus reinforcing new behaviors.

  8. Equips clients to tackle present problems as well as future challenges.

  9. CBC has a very important goal that enables the client to become their own coach.


Q: When do people seek a Cognitive Behavioral  Coach? 


  • When facing important transitions in their life
  • During periods requiring rapid personal growth
  • When you are tired of dealing with a recurring situation
  • When you realize you have blind spots
  • Anxiety over forthcoming events such as speaking in public or giving a presentation.
  • Impatience ..."hurry up, hurry up! I wanted that job yesterday!".
  • Anger management issues – unhealthy temper tantrums.
  • Self-confidence ... does a job well, but won’t allow this to be true.
  • Indecisiveness ... ‘umm…what plan of action should I take?’.
  • Procrastination – work or actions avoidance behaviors.
  • Assertiveness ... under or over assertiveness and its implications in different situations.
  • Communication problems,  interpersonal relationships and troublesome emotions resulting from poor emotional intelligence.
  • Newcomer and you don´t know how to deal with the new Country.
  • Do you need to change of career?
  • When you are dealing with intense or high value situations. 

Q: What is a coach's responsibility in the client-coach partnership? 

A: According to the ICF, "a coach should":

  • Discover, clarify, and align with what the client wants to achieve
  • Encourage client self-discovery
  • Elicit client-generated solutions and strategies
  • Hold the client responsible and accountable

Professional coaches provide an ongoing partnership designed to help clients produce fulfilling results in their personal and professional lives.

 Coaches are trained to listen, to observe and to customize their approach to individual client needs. They seek to elicit solutions and strategies from the client; they believe the client is naturally creative and resourceful. The coach's job is to provide support to enhance the skills, resources, and creativity that the client already has. 

 Ultimately, coaches help people improve their performances and enhance the quality of their lives. 

Q: Have more questions?

A: contact us :