The way you think about the events of your reality deeply influences the way you feel about them.

Understanding the way you think is the clue to discovering the reason why you feel and behave the way that you do (e.g. if you are afraid of public speaking, is it because you think your performance will be less than perfect?).

The main idea of this approach originates from Cognitive Behavioral Therapy created by Albert Ellis and Aaron Beck. It is a therapeutic approach, and it uses the problem-solving method. The goals are not therapeutic but educational. It is known as CBC, Cognitive Behavioral Coaching.

This method is based on learning to identify and challenge irrational or maladaptive thoughts known as "cognitive distortion". Using various strategies, the client learns to develop a rational rebuttal to his cognitive distortion.

Human nature often varies and the world of knowledge is broad. Depending on the needs of each client, other approaches and tools can be used, for example: Neurolinguistic Programming, Humanistic or Positive Psychology.

Cognitive: refers to the internal processes that take place when we are thinking, everything that goes on in the mind including daydreams, past memories, present thoughts, immediate perceptions and thoughts about the future

Behavior: refers to everything we do, body posture, gestures, facial expressions; every action and

attitude that we take including the talking, writing, 

driving, holding meetings, playing, making love, making

music, all our actions and, paradoxically, our inactions.

Coaching: is the process of helping, advising,

encouraging, empowering and supporting other

people (clients) to enhance their performance,

and be more effective at work at home and as a member of a community.